Hamad International Airport
With a digital ribbon stretching 1 kilometer across two storeys, the team aimed to amplify the sophisticated design of the concourse and unify it with the site’s spectacular natural features. Showcasing intricate details, botanical elements and surreal graphics inspired by Qatari architecture and craftsmanship, the content capsules embody Qatar’s cultural heritage and landmarks.
Moment Factory was tasked with creating a comprehensive digital art signature for the tropical garden at the heart of this Orchard's concourse.
With the integration of this multimedia ecosystem, the expanded concourse stands as an airport oasis and a must-see for art lovers. It provides a space for travelers seeking rest, respite, and rejuvenation ahead of the next leg of their journey while inspiring curiosity in Qatar as a destination.